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2009.03.02

AdAge読者による歴代トップ10メディア・マーケティング本

 AdAge読者から選ばれた歴代トップの本が下記。AdAgeがアフィリエートで新しい収益を得ようとしているようにも見えるが。

1.
"POSITIONING: THE BATTLE FOR YOUR MIND"
Al Ries and Jack Trout
Buy it on Amazon.com!
2.
"OGILVY ON ADVERTISING"
David Ogilvy
Buy it on Amazon.com!
3.
"THE 22 IMMUTABLE LAWS OF BRANDING"
Al Ries and Laura Ries
 
Buy it on Amazon.com!
4.
"E"
Matt Beaumont
 
Buy it on Amazon.com!
5.
"HEY, WHIPPLE. SQUEEZE THIS: A GUIDE TO CREATING GREAT ADVERTISING"
Luke Sullivan
 
Buy it on Amazon.com!
6.
"WHERE THE SUCKERS MOON: THE LIFE AND DEATH OF AN ADVERTISING CAMPAIGN"
Randall Rothenberg
 
Buy it on Amazon.com!
7.
"GOOD TO GREAT: WHY SOME COMPANIES MAKE THE LEAP AND OTHERS DON'T"
Jim Collins
 
Buy it on Amazon.com!
8.
"THE BOOK OF GOSSAGE"
Howard Luck Gossage, Jeff Goodby and Bruce Bendinger
 
Buy it on Amazon.com!
9.
"INFLUENCE: THE PSYCHOLOGY OF PERSUASION"
Robert B. Cialdini
 
Buy it on Amazon.com!
10.
"BLINK: THE POWER OF THINKING WITHOUT THINKING"
Malcom Gladwell
 
Buy it on Amazon.com!


ソース:AdAge: Top 10 Media and Marketing Books of All Time

March 2, 2009 in Books | Permalink

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