PRブログMicro PersuasionのSteve Rubel氏が、ブロガーの教会と国家の壁（米メディア・広告業界で「広告」と「編集」の壁のことをこう表わす）について解説している。基本的に一人でやっているブロガーは広告の影響を受けやすいのではということでTechCrunchのMichael Arringtonは自らの回りに広告営業担当者を置くことで編集の独立性を守るということをやっており、TechCrunch Japaneseや他の有力ブログが編集を担当し、Agile Media Networkが広告主・広告会社のニーズをくみ取るという役割分担をしているのと同様の話のことが行われているが、Steve Rubel氏も含めてブロガー同士で監査するようなシステムも必要かも、という話も出ている。
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A REVOLUTION IN BRANDED
AND FAN GENERATED CONTENT LAUNCHES FOR iPOD, MEDIA PLAYERS & MOBILE
A GLOBAL CALL TO CUT OUT THE
GLOBAL AD & MEDIA AGENCY DINOSAURS
“media and ad agencies are the embarrassing father drunk at a wedding trying to look hip on the dance floor dancing to sounds of the 80s”
London, UK, May 2007. www.jonasmoore.com launches free previews of a ground-breaking, world-first trilogy of live action, second generation graphic novels designed for mobile, iPod, media players and PCs starring British actor, Colin Salmon (Bond, AVP, Resident Evil).
The trilogy creates an entire new genre of on-line, iPod, media player and fan generated and marks a revolution in on-line media that blurs the boundaries between real and on-line life.
The Many World’s of Jonas Moore trilogy is set in a time where the British Empire has never ended and America is just a virtual world hosted on a vast global game network. Jonas Moore, a character personally created by the network’s founder, is thrown into another game world where he discovers that the characters, creatures and monsters are all slaves to the gamers from the real world.
Iraq, Osama Bin Laden, Hitler, Stalin, JFK, George W Bush, Robert Mugabe, North Korea, Iran, Nelson Mandela, Tony Blair, the UN and global warming are all just preprogrammed game characters and virtual scenarios from one of thousands and thousands of worlds that repeat endlessly as on-line games with different outcomes dictated by the skill of the gamers who log on from the outside world.
Created by former PR company director, Howard Webster, www.jonasmooore.com combines a copyrighted digital comic book format, with 3D animation, live action digital photography, newsreel archive and an original music score. It invites fans to sample media and characters from www.jonasmoore.com to create their own second generation graphic novel stories and contemporary political narratives. Fans can now mix media in the way they could once mix music.
According to Jonas Moore creator, Howard Webster, "branded content and
fan generated content is a vast, evolving beast with huge metrics emerging from the web. The business models that drove the revenue big media agencies and global advertising agencies is collapsing. In an effort to reinvent themselves the global media agencies are trying to claim they are now somehow experts in the field of branded content; the new content digerati. They're not. In branded content terms they are the embarrassing father drunk at a wedding trying to look hip on the dance floor dancing to sounds of the 80s. The global media agencies are simply trying to copy what teenagers and web-heads are already doing in their millions with content on the web and are attempting to charge brand directors huge sums of money to do it. Jonas Moore calls for web-heads and garage content creators to take back the content on the web; send your ideas to the global brand directors – they will be better than the big media agency's ones (ideas designed by committee and sanctioned by someone in a suit) – get the brands to give you the money to create great content. If you get them 1,000,000 hits a month for an idea they will come back for more and you will be saving them a great deal in agency fees. The average Mac has everything pre-loaded on it for you to go for it. Jonas Moore is also a wake up call to the global brand directors - realize that the media agencies are not experts on the web or its content. It is time for the brands to support the global community of creatives and say goodbye to the global media agency dinosaurs and their expense accounts.”
Previews, press shots, story outlines and release dates are available at www.jonasmoore.com
FOR MORE INFORMATION CONTACT:
C: +44 781 0642 639
Press Photos available for download on www.jonasmoore.com
> PlaylistMag.com: http://playlistmag.com/news/2007/05/04/jonasmoore/index.php
More info at:
Posted by: Howard Webster | May 18, 2007 3:24:29 AM